FIFA is delighted to announce the latest addition to the group of sponsors, with Brazilian Trade and Investment agency, Apex-Brasil, agreeing a deal to become the fifth National Supporter of the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™.
The agreement provides Apex-Brasil with the opportunity to showcase Brazilian industry in general as well as promoting Brazil as an innovative and sustainable country. The two events will facilitate Apex-Brasil’s mission to bring together Brazilian businesses and potential foreign investors, with a view to strengthening business ties and securing investment.
Brazilian Minister of Sport, Aldo Rebelo, highlighted the relevance of the partnership established between Apex-Brasil and FIFA. “In addition to being one of the world´s biggest sporting events, the FIFA World Cup also features a major opportunity for its host country," he said. "Thanks to Apex-Brasil's valuable initiative, Brazilian products and services, cutting-edge technology, gastronomy and fashion will be showcased at an exceptional promotion station which is to be set up during the event. And the country shall take advantage of this unique opportunity, which adds to its economy and its image perception worldwide."
Mauricio Borges, President of Apex-Brasil, reflected on the agreement, stating: “The trade promotion actions to be implemented during the FIFA World Cup and the FIFA Confederations Cup encompass unparalleled opportunities for us to present an innovative Brazil to the world, a country capable of organizing major sporting events and of developing products and services with high added value and unique design.”
FIFA’s Marketing Director, Thierry Weil commented on the agreement, saying: “It gives us great pleasure to welcome Apex-Brasil as the latest National Supporter of the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup. The events present Apex-Brasil with the ideal platform to position Brazil as an attractive business destination. We truly have a common goal – to focus the eyes of the world on Brazil, showcasing the strength of this unique country."
The agreement with Apex-Brasil represents the penultimate partnership to be signed in the build up to Brazil 2014, with FIFA’s sponsorship structure now almost complete. All global sponsorship slots are occupied, with just one National Supporter space left to fill.