Belo Horizonte is a city that brings people together and is known and loved for its generous hospitality, passion for football, rich culture and the sleek curves of its Brazilian modernist architecture set against the backdrop of the mountains of Minas Gerais.
One of Belo Horizonte’s most well-known landmarks is the Church of São Francisco de Assis, considered to be the masterpiece of Pampulha, a district in Belo Horizonte which is home to the Mineirão stadium, one of Brazil’s football icons.
Our poster depicts the silhouette of the Church of São Francisco de Assis, which is brought to life by the overlapping pentagons which define the ball’s shape. It portrays the balance of nature and art and the celebratory welcome that athletes and football lovers all over the world will receive when they come to Belo Horizonte.
