The poster chosen by the inhabitants to represent Curitiba for the 2014 FIFA World Cup™ features the image of a Brazilian pine tree (Araucaria). Known in Brazil as “Pinheiro do Paraná” (Paraná pine tree), this type of tree covered much of the land around Curitiba before the city’s foundation in the 17th century.
As the tree is also connected to the city’s name (Curitiba, a name of indigenous origin, means “a lot of pine”), it holds a special place in people’s hearts.
Known in Brazil and throughout the world for its excellent public transport, sustainable development and strong culture of innovation, Curitiba is home to a mix of people from all over the world who choose to live here in peaceful and culturally diverse harmony.
The Brazilian pine rises high into the sky, stretching out its cones like cups. It’s as if the whole city is raising a glass in a toast to football. Let’s welcome the FIFA World Cup™!