The daily sunshine and beauty of its coastline make Fortaleza a very special place. Characterised by human warmth and respect for nature, the capital of the state of Ceara, located in north-east Brazil, is the perfect setting for a festival as big as the 2014 FIFA World Cup Brazil™. Its passion for football is conveyed through the poster’s main features, such as the modern Castelao Arena, a huge football in the sky made up of images of the city’s major landmarks, and the popular sport of beach soccer which is played all along the Brazilian coast.
The textures and strokes used recall a modern city, yet a city that does not forget its traditions, making Fortaleza one of the most visited places in Brazil. The joy of hosting the 2014 FIFA World Cup Brazil™ is accompanied by a burst of euphoria, culture and beauty that spreads from the stands of the Castelão Arena throughout Fortaleza in a mix of vibrant colours moving like ocean waves and rays of sunshine, lighting up the city known as “The Land of Light”.