Porto Alegre, the capital city of Rio Grande do Sul, Brazil’s southernmost state, boasts stunning scenes from nature such as the sunset over Lake Guaíba, one of the most beautiful in the world. For this reason the poster features the picturesque Usina do Gasômetro, a city landmark which doubles as the best spot from which to watch the sunset.
The central image of the footballer kicking the ball and the explosion of this movement point not only to the greatness of the FIFA World Cup™ but also to the whole legacy generated by it, such as cultural enrichment, technological and structural development, and economic wealth, which are represented by the coloured stripes highlighting the movement of the foot. The people on the left of the poster stand for the enthusiasm and the passion that Porto-alegrenses, as the locals are known, have for football.
