The power of the internet to reach millions at the touch of a button is being used to often-ingenious effect in the football world, whether it is to rouse fans ahead of a big game or even recruit budding internationals.
Despite the latest round of international friendlies, it was business as usual in leagues up and down the Americas this weekend.
As the opening round unfolds in Argentina and Australia, and the top two square off in Japan and Korea Republic, intriguing matches will take place in Brazil, Mexico and the USA.
The top five in South America standings take on the bottom five, with Chile-Colombia and Uruguay-Ecuador the tastiest clashes on the menu.
