The power of the internet to reach millions at the touch of a button is being used to often-ingenious effect in the football world, whether it is to rouse fans ahead of a big game or even recruit budding internationals.
FIFA.com looks ahead to another exciting week of Copa Libertadores action, with Deportivo Tachira, Guarani and Oriente Petrolero among those under pressure to kick-start their campaigns.
Chile defender Ismael Fuentes warns that La Roja need maximum points against Switzerland after their opponents threw Group H wide open by beating Spain.
Narrow victories kept Guadalajara, Independiente, Universidad de Chile and Ulsan Horangi at the top of the table in their respective battles for trophies.
Paraguay and Chile were the only winners on Matchday 8 in South America as Brazil failed to impress and Argentina's winless run continued.
Argentina looked to have secured a precious away win in Peru, but they reckoned without Johan Fano's injury-time strike for the hosts.