Join FIFA.com as we look at the key trends and round up the major moves completed over the past fortnight, including Wesley Sneidjer's transfer to Turkey and Rivaldo's switch to Sao Caetano.
A fan's connection to their club can often be a deep bond, following them from birth to death, but nowadays many clubs are looking to get involved with both those life bookends - and almost everything else in between.
FIFA.com looks ahead to another week of birthdays featuring young Tunisian talent Youssef Msakni, England women's star Kelly Smith, Argentinian icon Diego Maradona and Netherlands legend Marco van Basten.
Benfica suffered a blow in their challenge for the Portuguese Liga title as they were held to a goalless draw by Olhanense, with substitute Pablo Aimar receiving a red card just 18 minutes after coming on.
Goals late in each half from Maxi Pereira and Nelson Oliveira took Benfica into the UEFA Champions League last eight for the first time since 2006 with a 4-3 aggregate scoreline over Zenit Saint-Petersburg.
FIFA.com takes a closer look at this week's UEFA Champions League action, where Bayer Leverkusen and Arsenal are in need of miraculous recoveries.