World football’s greatest prize is set to start the second leg of its biggest-ever global tour with a stop in India. Having visited 50 African nations, travelling more than 72,000km, the FIFA World Cup™ Trophy Tour by Coca-Cola continues its five-continent journey to another 33 countries around the world.
To date, nearly 200,000 fans across the African continent have attended the Trophy Tour events and been given the once-in-a-lifetime opportunity to have their photo taken with the authentic FIFA World Cup Trophy. Joining the celebrations, were 37 heads of state, including Hifikepunye Lucas Pohamba, President of Namibia, John Agyekum Kurfour, President of Ghana and Ellen Johnson Sirleaf, President of Liberia, the first female head of state to lift the Trophy.
Somali hip-hop artist K’NAAN will be performing his hit ‘Wavin Flag – Coca-Cola Celebration Mix’ at select events giving fans an exclusive live preview of the song which is the anthem of Coca-Cola’s 2010 FIFA World Cup programme.
The tour, which began its journey from the FIFA Headquarters in Zurich, Switzerland, September 21, 2009, will visit 83 countries travelling in total 134,017 kilometers (83,274 miles) or more than three times the circumference of Earth. The Trophy Tour was developed through an exclusive partnership between FIFA and Coca-Cola, a FIFA Partner and one of the organisation’s longest-standing partners.
“The response to the FIFA World Cup Trophy Tour by Coca-Cola in Africa has been incredible, we have been greeted by thousands of passionate fans who have welcomed us to their countries and expressed their excitement and celebrations at our events,” said Emmanuel Seuge, group director, worldwide sports and entertainment marketing for Coca-Cola.
During the Trophy Tour, fans are given the chance to enjoy a rare close-up view of the authentic FIFA World Cup Trophy. Free tickets to the 2009/10 Trophy Tour are available to consumers via Coca-Cola promotions in countries on the route. At events in each city, fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3D movie showcasing memorable moments of the FIFA World Cup, participate in interactive displays and enjoy other entertainment.
“Teaming up with Coca-Cola has allowed us to embark on the most ambitious tour of the FIFA World Cup to date and we have been delighted by the number of people who have greeted its arrival and displayed their rich culture and passionate support,” said Jerome Valcke, FIFA Secretary General. “We look forward to taking the FIFA World Cup Trophy to even more fans in 2010.”
Football fans wanting to experience the excitement of the FIFA World Cup Trophy Tour by Coca-Cola can follow each stage of its epic journey in 2010 by downloading The FIFA World Cup Trophy Tour widget, which you can download for free by clicking on the link to the right.