Bringing together the two universal passions of football and music, the first FIFA World Cup™ on African soil will welcome tens of thousands of fans with a momentous concert on the eve of the competition. To this end, FIFA has appointed Control Room, a producer of global live entertainment events, to create, organise and produce the Official Kick-Off Celebration Concert for the 2010 FIFA World Cup South Africa™.
Featuring major African and international music artists, the concert will be staged at the Orlando Stadium in Soweto/Johannesburg on 10 June 2010, the day before the world's most-watched sports event kicks off. Control Room, organisers of global-spanning live music events including Live Earth, will announce the line-up of performing artists as well as ticketing information at a later date.
All net proceeds from the concert will be donated to "20 Centres for 2010", the Official Campaign of the 2010 FIFA World Cup South Africa™ which aims to build 20 centres across Africa offering education and healthcare services as well as football training to disadvantaged communities.