The prospect of playing host in 2010 to the most-watched sports event on earth - the FIFA World Cup™ - is giving South African pride and confidence a solid boost according to the latest market research conducted on FIFA's behalf. These findings are from the second instalment of a six-wave public opinion survey and show a pronounced upward trend in South Africans' anticipation of the event as well as a deeper understanding of the benefits it can bring to the host nation.
The results of the survey, which was carried out by international research agency SPORT+MARKT, come just one month before South Africa prepares to host the FIFA Confederations Cup. Given that this tournament is regarded by many as the "championship of champions" and is a major international sporting event, the survey suggests that South Africa is more than ready to embrace world-class football and recognise the legacy such tournaments can leave behind.
The following are key extracts from the findings (percentage point change from the first-wave scores in January 2009 in brackets):
Lingering doubts do remain, however: 58 per cent of respondents believe that crime will be a concern for visitors to the FIFA World Cup, with the same amount anticipating increased congestion problems in South African cities. Furthermore, 59 per cent have concerns about the possibility of inflated prices in South Africa as a result of the tournament.
NB: This urban representative survey was conducted amongst 1,000 South African respondents in all major cities and 2010 FIFA World Cup Host Cities, with quotas for ethnic origin, age and gender. Interviewing was conducted face-to-face in calendar weeks 13-15. To request the charts or for further information please contact email@example.com.