On the day of the launch of the 2010 Official Emblem and the 'Win in Africa – with Africa' initiative, FIFA is pleased to announce another important deal in the host country of the first FIFA World Cup™ taking place on African soil: the South African Broadcasting Corporation (SABC) was today awarded the broadcasting rights for all FIFA competitions between 2007 and 2014, which include the two FIFA World Cup™ final competitions and the two FIFA Confederations Cups that are due to take place during this period.
The agreement consists of all main audiovisual rights for both free and pay TV as well as radio. In addition, SABC is committed to ensuring wide access for the entire South African media industry including potential sub-licensees. “We are convinced that we have found in SABC a partner that can deliver the beautiful game to South African viewers in an excellent manner. Importantly, its coverage will go far beyond FIFA World Cup broadcasts since it comprises guaranteed coverage of all other FIFA tournaments for men and women and at senior and youth levels so as to promote all of the different facets of the game and strengthen women’s and youth development particularly in South Africa. SABC is joining our alliance to use football to build a better future. I am extremely happy with this momentous deal,” commented FIFA President Joseph S. Blatter.
“SABC is committed to playing its part in ensuring that the radio and television broadcasts of the 2010 FIFA World Cup reach the largest possible audience. This contributes to our goal of national building and total empowerment of all our citizens. We thank FIFA for placing their trust in the SABC’s proven ability to deliver,” said Sonwabo Eddie Funde.