FIFA President Joseph S. Blatter met with the Danish Minister of Culture, Per Stig Moller, ahead of the Group E encounter between Denmark and Cameroon in Pretoria on Saturday.
Also present at the meeting with the FIFA President were the Minister's special adviser Steen Kyed, advisor Torben Hoffeldt and the President of both the Danish Sports Federation and the Danish Olympic Committee, Niels Nygaard.
Among the subjects up for discussion were the 6+5 rule and the need to widen that debate to include other team sports, as well as the issue of sport's specificity as enshrined in the Treaty of Lisbon and the importance of football development.
"One of the positive aspects of the World Cup, I think, is that it unites people and connects them," said the Danish Minister of Culture. "Yes, football and FIFA have an undeniable social role to play," responded Blatter. "At FIFA, we have the Football for Hope programme which, through football, provides help in the fields of education and health in particular. We also support the 1GOAL: education for all campaign, which has the same goals."
Both men were likewise keen to laud the positive values that football helps spread, such as respect and discipline. "I want to thank the Denmark Football Association for their work in the realm of development," added the FIFA President. "I believe that together we can build a better future and establish football as a pillar of society."