The FIFA World Cup™ is a glitzy global spectacle, followed by billions around the world, as is the showbiz world of Hollywood’s Tinseltown. The two worlds met this week when Fantastic Four and Sin City star Jessica Alba visited the Soccer City stadium in Johannesburg which will host the 2010 FIFA World Cup Opening match and Final.
Alba took some time out from her gruelling filming schedule to admire a stadium that will soon as internationally renowned as some of her own movies. Visibly impressed by the 87,000 seater stadium, Alba was escorted on to the Soccer City pitch by the Chief Executive Officer of the 2010 FIFA World Cup Organising Committee South Africa (OC), Dr Danny Jordaan, after a meeting between the two at the tournament’s SAFA House headquarters.
Alba was in South Africa as co-chairperson of the 1GOAL: Education for All campaign, to meet with Dr. Jordaan about the importance of the FIFA World Cup in uplifting underprivileged children on the African continent.
“I have had an incredible visit to South Africa,” said Alba, who was definitely feeling the FIFA World Cup buzz. "I'm happy to be sharing in the world's excitement about the upcoming World Cup”.
For Alba, the 2010 FIFA World Cup is about much more than football. “Not only is this going to be a tournament to remember, but the lasting legacy of this World Cup will be education for all,” said Alba, referring to the efforts by 1GOAL and a host of world leaders, star footballers and celebrities to use the World Cup to promote education among the youth.
Jordaan reiterated Alba's focus on education through football in their brief meeting at the OC headquarters at SAFA House in Johannebsurg.
“When we bid to host the World Cup we did so with the understanding that the tournament must provide South Africa and Africa with a social and economic legacy; that it should uplift a continent," he said. "Ever since we won the bid we have been working on this goal and already we are starting to see the benefits for the children. The 1GOAL campaign is using the leverage of the World Cup to ensure that the future of Africa, its children, receive an education. Through football we are changing the continent for the better."