Nine South African cities and six international cities over five continents will be the host to FIFA’s official public viewing events for the 2010 FIFA World Cup™.
From Table Mountain to the Copacabana, from Durban Beach to the Eiffel Tower, from Soweto to Sydney Harbour, the FIFA Fan Fest™ will enable football fans worldwide to watch games from the FIFA World Cup™ in some of the most iconic locations in South Africa and around the world.
All nine South African Host Cities as well as Berlin, Mexico City, Paris, Rio de Janeiro, Rome and Sydney were today unveiled as locations for the FIFA Fan Fest™, the official public viewing events of football’s flagship tournament. Millions of fans are expected to watch the matches live at these events and experience the unique FIFA World Cup™ ambiance in these outdoor venues. Entrance to FIFA Fan Fests is free, with all 64 matches to be broadcast on giant screens in a safe and secure environment.
Official public viewing events were first launched by FIFA in 2006 as part of the official programme under the name “Fan Fests”. During June/July 2006, more than 18 million fans gathered at the 12 official events and transformed Germany into one of the greatest fan parties of all times.
In South Africa the FIFA Fan Fest™ will be organised by the host cities together with FIFA and the Organising Committee, while the responsibility to arrange the international events lies with the International FIFA Fan Fest Cities and FIFA. “We have always wanted the 2010 FIFA World Cup™ to touch the lives of as many South Africans as possible. The FIFA Fan Fest™ will provide an opportunity for millions of our people to watch the matches in a festival environment for free and will also provide an opportunity for small businesses and our musical talents to benefit from this event,” explains Danny Jordaan, CEO of the Organising Committee South Africa.
A project of this scale can only be staged with the support of strong partners. A significant contribution to the South African FIFA Fan Fest™ will be made by Presenting Sponsor Coca-Cola, joined by Sponsors of the FIFA Fan Fest South Africa, MTN and Neo Africa. Official broadcaster of the event, the South African Broadcasting Corporation (SABC) , will also be playing a vital role across all venues in South Africa. The International FIFA Fan Fest™ will be supported by Coca-Cola, Emirates, Hyundai/Kia and Sony and the Media Rights Licensees appointed by FIFA in each of the individual territories.
Besides football, all cities will provide tastes and sounds of each of the countries through an all-day entertainment programme outside the actual broadcast of the matches. In particular in South Africa, it offers opportunities for small local businesses to provide services and sell local arts and crafts.
On 4 December 2009 – the day of the eagerly awaited Final Draw – visitors and South Africans will have the first opportunity to get a taste of what is to come in 2010 when the City of Cape Town hosts the Long Street Festival for the Final Draw, which will feature an official FIFA Fan Fest showcase event.
Be it in South Africa or internationally, Football is the centre of attention at the FIFA Fan Fests™ - in South Africa and on international level. All matches will be shown live on giant screens. Besides football, all cities will offer a thrilling entertainment programme which reaches from pop concerts to special guests. German FIFA Fan Fests™ welcomed personalities like Pelé, Bill Clinton and Sir Bobby Charlton, as well as music performances such as Simple Minds and Nelly Furtado. For the 2010 edition fans can look forward to equal superstars to spice up the experience of the 2010 FIFA World Cup™.
The concept of the FIFA Fan Fest is based on a set of core principles
For more info contact:firstname.lastname@example.org