The Ticket Fund is an official initiative of the FIFA World Cup™ through which 120,000 complimentary category four tickets will be allocated to residents of South Africa by FIFA and the Local Organising Committee, with the support of the FIFA Partners.
66,000 tickets will be distributed through the FIFA Partners’ initiatives, with a further two tickets going to each of the 27,000 construction workers (54,000 in total).
The programme is aimed at making 2010 FIFA World Cup matches more accessible to those who do not ordinarily have the means to purchase tickets. Tickets will not simply be given as hand-outs but be a reward or incentive for those participating in or contributing to social and human development activities.
All of the programmes are focused on one or more of four core areas – health, education and the environment, with the final area of infrastructure represented by the involvement of the stadium construction workers.
Three key values represent the objectives of the Ticket Fund reflecting the sentiment of the Official Slogan of the first FIFA World Cup on African soil - “KE NAKO. Celebrate Africa’s Humanity”