Brazil have hosted it before, in 2014 they are set to host it again and they have even won it five times.
For the champion footballing country, both hosting and winning the FIFA World Cup™ means so much more than a title. For them they were moments that united a nation.
"The impact of hosting such an event is not only related to sports, it goes much deeper than this. It has to do with the self-image of the country. When you work together as one this is how you make a nation. Soccer is so important for Brazil, our success is so important for our self-esteem and the way we integrate. In the 1950's there was something lacking. We did not feel proud as a nation, but this is what sports can do for a country," said the Brazilian Ambassador to South Africa, Jose Vicente de sa Pimentel, on the meteoric rise of the Brazilian team since then and its unifying impact on Brazilian society.
Ambassador Pimentel was in Kimberley in the Northern Cape, together with the My 2010 School Adventure campaign to visit the four provincial finalists of the Schools Confederations Cup tournament. As part of the campaign each province adopted a participating nation in the FIFA Confederations Cup this year, with the Northern Cape adopting Brazil.
The Schools Confederations Cup tournament, which forms part of the My 2010 School Adventure, involved 8349 schools from around the country who have now been whittled down to four teams from each province. In the Northern Cape, Rietrivier Primary school and Topline Primary school were provincial victors in the boys and girls under-14 tournament while Kimberley Boys High school and AJ Ferreira were victorious in the boys and girls under-18 tournament.
In May this year they will battle it out for in the national finals of the schools Confederations Cup.
The Brazilian delegation handed over academic material to the four schools and also presented to the learners about the culture and life in Brazil with the schools then giving a lively display of the diverse cultures in the Northern Cape with dancing and singing filling the Kimberley Boys High school hall.
With the entrance of Zakumi , the official 2010 FIFA World Cup mascot, the roof of the school hall was almost lifted off as over 100 learners crowded around the mascot to get a handshake.
For the Deputy Director General of the national Department of Education, Gugu Ndebele it is so important that learners are involved in the 2010 FIFA World Cup, which is set to have a massive impact on their future.
"When we were awarded the World Cup we decided that we wanted young people involved, we wanted an adventure for you. The reason it is an adventure is because it goes beyond 2010 and it is not just about football. It is about education and learning about a different culture," said Ndebele of the My 2010 School Adventure campaign, which aims to promote both education and participation in sports using the 2010 FIFA World Cup as a platform from which to do this.
For the learners from the four schools the schools tournament, and indeed the 2010 FIFA World Cup means a lot to them as many hope to one day play in a final.
"It has been hard work but we are looking forward to the tournament. We will win," said Johnny Marie, a fourteen year old midfielder from Rietrivier Primary school.
"The World Cup is very exciting and it will definitely bring the country together. It is an important event. We are training hard for the national finals and all is going well," said 18-year-old Ashley Springbok who is defender and captain for the AJ Ferreira High school under-18 girl's team.