Arena Deutschland, the Official Emblem of the FIFA Women's World Cup 2011, symbolically represents one of the tournament's main objectives: creating a unique atmosphere in full stadiums, allied with enthusiasm and passion away from the venues too.

The emblem's design elements adhere dynamically to FIFA's new brand architecture (two-colour "fin" elements with a pictogram of the official event trophy to the top right). Germany's identity as host nation is instantly recognisable from the national colours, while the overall tonality underscores the emotional dimension to the FIFA Women's World Cup 2011.

The simple, pictorial statement tells fans from all over the world what they can expect from the first FIFA Women's World Cup in Germany: a joyful festival with the entire nation as an arena.

"We had a fantastic atmosphere here for the 2006 World Cup, so we've opted for a symbol which carries that forward, Arena Deutschland," German Football Association (DFB)-General Secretary Wolfgang Niersbach said.

"It's a dynamic logo, dynamic like waves, and I'm hoping the terrific atmosphere at the stadiums will roll over the entire country," added OC President Steffi Jones.