THE BEAUTIFUL SIDE OF 20ELEVEN! is the Official Slogan of the FIFA Women's World Cup 2011^™ (26 June - 17 July 2011). The slogan, conceived jointly by FIFA and the Local Organising Committee (OC) is a significant strategic element of the first FIFA Women's World Cup in Germany and was unveiled on Wednesday 22 April 2009 at the women's international between Germany and Brazil.

Commenting on the fundamentals behind the slogan, President of the FIFA Women's World Cup 2011 OC Steffi Jones said: "Together with the stylised ‘Arena Deutschland' logo, the slogan is a leitmotiv and umbrella branding device, forming the communications parentheses for our inspiring project, and setting the objectives and tone for all our efforts. Our slogan encapsulates the emotional impact of the game, the specific aesthetics and dynamism of women's football, and the unique atmosphere of a World Cup.

 In the same way that the 2006 FIFA World Cup™ was "a time to make friends", our slogan is intended as an unmistakeable, concise and snappy catchphrase, spreading the philosophy of the tournament out into the nation, and assuring all football fans that they'll again become part of a wonderful, truly global event. Everyone should be involved in 2011, when the best women's players in the world celebrate the world's favourite pastime in a typically feminine manner: Elegant, dynamic, technically adept, agile and informal... in short, beautiful."

The slogan reflects the special qualities and emotions associated with the women's game as a very demanding, exciting and highly watchable sport in its own right. The phrase captures the interplay between emotion and action: on the one hand, the feelings, moods and reactions prompted by football, and on the other, dynamic, impressively ambitious and entertaining technical ability - the uniquely feminine characteristics of the world's favourite sport. It references the agility and passion invested by increasing numbers of attractive women and girls around the world in the most beautiful of games.