The Local Organising Committee of the FIFA U-17 Women’s World Cup Jordan 2016 has unveiled the official emblem for the upcoming tournament. With Jordan hosting the event in 2016, the logo was designed to reflect the kingdom’s most iconic symbols.
The reveal took place during the Soccerex Asian Forum 2015’s two-day activities at the lowest point on earth, the Dead Sea. The U-17 Women's World Cup’s official emblem was launched by HRH Prince Ali Bin Al Hussein President of the Jordan Football Association (JFA), President of the West Asian Football Federation (WAFF) and Vice President of FIFA.
The official emblem resembles the overall shape of the unique FIFA U-17 Women’s World Cup Trophy, working as a canvas to showcase the visual aspects of the Jordanian culture and art. A number of traditional items can be identified, like the distinctive pattern of the Jordanian scarf, the Hatta, and a Pan Arabic colour scheme, while a star taken from the national flag shines bright from the top of the emblem. Jordan’s national flower, the black iris, sits above the base of the emblem, symbolising the evolving character of FIFA’s youth tournament. Altogether, the visual keys form an iconic brand mark for the tournament and appeal to a wider, international audience.
"We are excited to have launched the tournament’s official emblem declaring Jordan as the host country of the FIFA U-17 Women’s World Cup Jordan 2016," said Salah Sabra, LOC Chairman. "We are very proud to be accommodating such a globally acclaimed sports event that is highly anticipated by organisers, fans and audiences alike. Moreover, we are confident that the enthusiasm and support demonstrated by the Jordanian people, who are well known for their hospitality and passion for football, will positively contribute towards the overall success of the FIFA U-17 Women’s World Cup and will reaffirm Jordan's ability to host renowned international sport events."
In turn, LOC CEO, Samar Nassar, stated: “The FIFA U-17 Women’s World Cup official emblem embodies Jordan’s rich culture and represents the Kingdom’s unique spirit, history, heritage and authenticity of its people. By hosting the tournament, we are creating an ongoing legacy for women’s football and Jordanian football as a whole, particularly given the tournament’s promising launch. Despite being formed just ten years ago, our national women's football team’s great potential and ambition have spurred it towards achieving multiple local and regional accomplishments and successes. We are confident that hosting the U-17 Women's World Cup will serve as motivation for our female Jordanian players and will help us uncover many hidden athletic talents."