German trio named 2011 ambassadors

Three years in advance of the FIFA Women's World Cup 2011 in Germany, well-known personalities Sandra Minnert, Renate Lingor and Britta Carlson have been appointed official ambassadors for the tournament, supporting Organising Committee (OC) President Steffi Jones in promoting the first FIFA Women's World Cup on German soil and giving their 'home' tournament its human face.

"I'm truly delighted and proud at receiving further support in the shape of three ambassadors, joining me in spreading the word throughout the country about the first Women's World Cup in Germany. Sandra Minnert, Renate Lingor and Britta Carlson are fantastic personalities who have made history with outstanding successes in Germany and around the world, and they fit wonderfully into our team as individuals," commented Jones.

The remit handed to the three ambassadors includes promoting the FIFA Women's World Cup 2011 and its associated goals on a regional, national and international basis, and conveying a positive image of the event whenever they appear in public. Planned activities cover a very broad spectrum, including photo shoots with the women's national team, appearing in PR and image films and TV spots, and personal appearances at a variety of German FA (DFB) projects such as playing field opening ceremonies, media appointments, events in the Host Cities and participation in sponsor promotions.

All three ambassadors are thoroughly looking forward to their new duties. "Taking an active role in an occasion like this is very special. I'll be strongly promoting the event over the next few years, because I want us to have a fantastic World Cup in 2011," Minnert declared. "Stepping up to this task is a great personal honour for me," commented Carlson. Added Lingor: "It's a wonderful challenge. My desire is to play my part in making sure we enjoy a fantastic festival in 2011."

The trio are committed to the concept of a lasting legacy from the tournament. "Women's football should profit from the World Cup over the long term," Carlson insisted, naming an increase in the number of girls registered with clubs and higher attendances at women's matches as success criteria for the ambassadorial role. "For this reason, we'll go where we'll come into direct contact with kids, specifically schools and clubs," announced Lingor.