Viewing figures continue to impress
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Television viewing figures for the FIFA Women’s World Cup Germany 2011 continues to be impressive with updated statistics for matchday seven (Saturday 2 July) further highlighting the competition’s appeal.

ESPN’s coverage in the US for USA’s 3-0 win over Colombia achieved an average audience of 1.9 million, which represents a higher figure than for any of the matches at the 2003 or 2007 editions of the FIFA Women’s World Cup.

Meanwhile in Germany, an average of 3.5m people watched live coverage of that game in Sinsheim, representing five per cent of the entire German population.

The day’s other game, Korea DPR-Sweden attracted an average audience of over 2.5 million in Germany, accounting for almost 20 per cent of all those watching television during the match.