The official website of the FIFA Women’s World Cup 2011™ environment initiative, Green Goal 2011, has gone live. The website, which you can visit by clicking the link to the right, was activated yesterday (2 February 2011) by Claudia Roth and Prof. Klaus Töpfer in Frankfurt.
“Football touches so many people’s lives, which generates a vast and powerful ripple effect. Major football events can contribute enormously to environmental awareness,” commented former federal environment minister and United Nations Environment Programme director Töpfer.
Prof. Töpfer and German Green Party (Bündnis 90/Die Grünen) chair Claudia Roth are both members of the FIFA Women’s World Cup environmental advisory board, which met yesterday at the German FA (DFB) headquarters in Frankfurt. The objective of the Green Goal 2011 initiative is to assess the environmental impact of the FIFA Women’s World Cup 2011, and implement measures to avoid or at least reduce the tournament’s negative impact on the climate and the environment.
“Protecting the environment plays a vital role for us as the Local Organising Committee (LOC). Spectators attending matches at the World Cup can make an important contribution to protecting the environment by choosing eco-friendly options,” commented LOC President Steffi Jones.
Federico Addiechi, Head of Corporate Social Responsibility at FIFA, who was also present at the environmental advisory board’s meeting, added: “Climate and environment protection also play a key role in sports. That is why it is important for us to help develop Green Goal 2011.”
Green Goal 2006, the environment initiative of the FIFA World Cup™ in Germany implemented by the DFB with support from the German Environment Foundation (DBU) and FIFA, was a first in the history of the FIFA World Cup. Building on this experience, the Organising Committee has conceived ambitious pro-environment measures for Green Goal 2011.
The programme covers all key areas, including energy, water, waste disposal, transportation and catering. The Ökoprofit eco-friendly management system, a utility in use at all nine FIFA Women’s World Cup stadiums and a fundamental component of the programme, will be funded by the FIFA Women’s World Cup Organising Committee in 2011.