SPEEDCELL reflects dynamism of women’s game
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Pace, power and team spirit, three of football’s most essential attributes, are perfectly encapsulated by the breathtaking design of the SPEEDCELL, the official match ball of the FIFA Women’s World Cup 2011™, which was ceremonially unveiled by FIFA and adidas at Monday’s Official Draw in Frankfurt. The audience and millions watching on TV were captivated by the ball’s refreshing colour scheme, and accurate reflection of the pace and dynamism of the world’s favourite sport.

The design of the SPEEDCELL incorporates significant symbolic elements, including an 11-line graphic representing the 11 players in a team, thus emphasising the need for togetherness and unity of purpose. "The ball is a real eye-catcher, and the name says it all. It's really fast, and a real challenge for goalkeepers like me, although it could be a powerful weapon for our strikers," said Germany goalkeeper Nadine Angerer.

The SPEEDCELL features Grip'n'Groove material technology, ensuring an exceptionally smooth flight and perfect contact between boot and ball in all weather and climate conditions. Angerer’s Germany team-mate Saskia Bartusiak is certain that the ball will maximise the entertainment for fans and players alike at the FIFA Women’s World Cup 2011: "A cool design, and cool colours. The ball keeps its promise: it’s quick. I reckon we’ll see plenty of goals at this World Cup!"

Germany struck 21 goals at the 2007 edition of the FIFA Women’s World Cup in China. By contrast, Angerer was not obliged to retrieve the ball from the back of her own net even once, as Silvia Neid’s team strode to the title in emphatic style. Young midfielder Kim Kulig, a FIFA U-20 Women’s World Cup winner on home soil last summer but already a regular for the senior side, is hoping to repeat her heroics at the highest level next June and July. The SPEEDCELL should work in her favour: "The ball’s very fast, which means a very high pace indeed!"

How often will the official ball of the FIFA Women’s World Cup 2011 hit the back of the net in Germany just a few months from now? It is impossible to predict, but one thing is certain: the SPEEDCELL is a perfect complement to the increasing appeal of women’s football, based on lithe movement and a commitment to attack. The new ball appears destined to occupy a central role at an exciting and goal-laden tournament next summer.