New TV spot for FIFA Women's World Cup 2011
© LOC

It is hoped that the FIFA Women's World Cup Germany 2011™ will produce a similar response among fans to the hugely successful men's edition four years ago. To help the Organising Committee (OC) in their aims, both the German women's and men's national teams have joined forces to create a promotional TV spot, which will be aired for the first time shortly before the men’s international match between Germany and Azerbaijan on Tuesday evening.

"We couldn't have wished for a better response from the men's national team," said OC President Steffi Jones. "It proves once again just how unique and special a World Cup on home turf truly is. We won't get another tournament like this for a long time."

Together with a healthy dose of humour, the TV spot promotes the social and political message at the core of the German FA (DFB). Recently, integration has become a key issue in international football, particularly in teams containing players of immigrant backgrounds. The new spot emphasises the notion that the only form of division between players of any colour or race in modern professional football should be whether they are male or female.

It proves once again just how unique and special a World Cup on home turf truly is. We won't get another tournament like this for a long time.
Steffi Jones

The concept is portrayed by means of a peek inside the dressing room of the German women's national team shortly before a match. Coach Silvia Neid doing her utmost to reason with her team: "Our team is all for integration, but I can't allow this," she tells an unidentified player who is keen to play a part in the game. Following comments from Ariane Hingst, Celia Okoyino da Mbabi and Linda Bresonik, Neid turns to the disappointed individual and says: "End of discussion. We can't let you play." It turns out that the player in question is Germany men's national team goalkeeper Manuel Neuer. "It was only a joke, but a World Cup on home turf… I wouldn't mind playing in one of those!" he responds with a smile.

Nadine Angerer, Kerstin Garefrekes, Melanie Behringer and Saskia Bartusiak all worked on the production of the film.

The 35-second clip will be shown before live broadcasts of international games throughout September and October 2010. "The spot helped bridge the gap between the men's World Cup in South Africa with the Women's World Cup 2011 in Germany," said Oliver Bierhoff, team manager of the Germany's men's squad. "We're hoping our girls get just as much attention as their male counterparts did in South Africa, and more importantly, that home advantage proves just as effective as it did for our men's team four years ago."

The conception and subsequent production of the spot came as a result of collaboration between the FIFA Women's World Cup 2011 OC, Texterschmiede e.V. Hamburg and Filmstyler Pictures GmbH. The 'Everyone can be a part of it' idea came from Eduard Graf, Sascha Ruppert and Michael Weissflog. The spot was directed by Frank Schneider, an experienced director in sports-related films.

The OC begins its second phase of ticket sales for the FIFA Women's World Cup 2011 on 15 September, during which tickets for each individual match will be available. Tickets can be ordered via the internet at www.FIFA.com/germany2011.