The Germany women's national team took the opportunity to drum up enthusiasm for the FIFA Women's World Cup 2011™ ahead of their friendly match against the USA on Sunday. The German players entered the field at the Cleveland Browns Stadium with a banner displaying the slogan "THE BEAUTIFUL SIDE OF 2011". The event was broadcast live across the whole of America on ESPN 2.
The Germany men's national team undertook a similar advertising campaign on their tour of Asia in 2004 ahead of the 2006 FIFA World Cup™ on home soil. "Our women's national team are the faces of the Women's World Cup 2011, an advertising vehicle for German football," said OC President Steffi Jones. "It's great when we're able to do things like this abroad. The USA is the biggest market in international women's football after all."