By adopting Green Goal, the successful environment initiative of the 2006 FIFA World Cup Germany™, organisers intend the FIFA Women’s World Cup 2011 to be another climate-neutral major sporting event. The Organising Committee (OC) and the Öko-Institut (Institute for Applied Ecology) have jointly developed an environmental programme for the 2011 finals, with support from the German Environment Foundation (DBU). The concept was unveiled on Tuesday 18 May in Frankfurt.
"The eyes of the world will again be on Germany at the Women’s World Cup 2011. Naturally, we intend to adopt an exemplary stance in terms of eco-friendliness,” commented OC President Steffi Jones.
According to preliminary calculations of the Öko-Institut, the FIFA Women’s World Cup 2011 will create about 50,000 tons of CO2, regardless of whether the source is in Germany or abroad. The OC estimates that conceiving and implementing the environment initiative will cost around €800,000.
Green Goal 2011 applies to five core areas: water, waste, catering, energy and mobility. For example, power requirements for the stadiums and the administrative facilities will be derived from eco-friendly renewable sources. Widespread use of packaging-free service systems will reduce waste. In terms of mobility, personal automobile use will be discouraged in favour of public transportation. All match tickets will be valid for use on local public transport on match days.
Green Goal 2011 will be operated in tandem with an environmental advisory council, comprising leading community representatives that will also provide advice to the German Football Association (DFB). “The advisory council will allow us to optimise the reliability and effectiveness of the programme. It will also support and advise us on how discharge our social responsibility towards the environment in a competent and credible manner,” said DFB President Dr. Theo Zwanziger.
The advisory council is composed of the Minister of the Environment Dr. Norbert Röttgen, Professor Klaus Töpfer, former UNEP executive director, Claudia Roth, head of the German Green party, Dr. Fritz Brickwedde, General Secretary of the German Environment Foundation, Dr. Michael Vesper, General Director of the German Olympic Sports Conferderation (DOSB), Eberhard Brandes, CEO WWF Germany, and DFB Vice President Rolf Hocke.
DBU General Secretary Dr Fritz Brickwedde expressed his delight at how the central themes of sport and sustainability are increasingly becoming a part of society's conscience as a result of the Green Goal initiative. By bringing local governments, sponsors and prominent sports personalities as well as respected environmental advisors into the communication process for the FIFA Women's World Cup, Brickwedde believes they are once again "serving as a blueprint for future international sporting events" following the DBU's funding of the 'Green Goal Concept' at the men's FIFA World Cup in 2006: "Back then we made sure the summer fairytale was also a true home victory in terms of protecting the environment. If as early as 2018 the world football’s governing body changes the official criteria for bids to host the tournament to include environmental protection measures, then we'll have delivered the perfect cross for international sporting events in the future."