The first round of ticket sales for the FIFA Women's World Cup 2011 will begin on 29 October 2009. The day has been specifically chosen to launch the online order form on FIFA.com as it coincides with the top women's international match between Germany and USA in the new FIFA Women's World Cup Stadium in Augsburg (kick-off at 6pm). This will mark the start of the first sales period which will continue until 31 January 2010, with the "city series" being exclusively on offer during this phase.
There will be around a million tickets available in total for the 32 matches during the tournament, with the sale of tickets representing the most important source of income to cover the 51 million euros of the proposed FIFA World Cup budget and to generate a further 27 million euros.
The second sales period from early 2010 until the summer features specific group quotas and is aimed exclusively at clubs. "The "twenty11" tickets as they are called are primarily aimed at clubs and teams, from youth sides right up to the veterans," DFB General Secretary Wolfgang Niersbach explained. "We are offering 20 percent reductions for groups of 11 or more."
"We are providing tailor-made ticket offers in the first two sales periods to give the fans in and around the venues and the more than 6.5 million active men's and women's footballers a certain advantage," said Niersbach on the subject of ticketing. "This was not possible in 2006 given the incredible level of interest around the world from the very beginning, with over 30 million ticket requests. Here though we are clearly acknowledging the inhabitants of the World Cup regions, active team footballers in Germany and above all families."
"Families and children are our absolute priority and we'll be doing all we can for them," explained OC President Steffi Jones. "I can already announce that there will always be reduced price tickets for children up to the age of 16 in all areas of the stadiums and price categories at the Women's World Cup 2011." "We decided not to have specific family blocks as we want families all around the stadiums at the 2011 Women's World Cup," Niersbach continued.
The sale of individual tickets, in particular for the Opening Match in Berlin, the Final and the matches involving Germany, is planned for the second half of 2010. "We are expecting a big surge as soon as the men's World Cup in South Africa kicks off, and individual tickets for all matches will be available by then," Niersbach continued.
The Organising Committee will announce further information about tickets for the FIFA Women's World Cup 2011 and in particular concerning prices before ticket sales begin on 29 October 2009. Any fans who are interested can also sign up to www.FIFA.com/germany2011.