DFB unveil new social campaign
© LOC

With the FIFA Women's World Cup 2011 Germany just two years away, the German Football Association (DFB) and men's national team have launched the CHILDREN'S DREAMS 2011 campaign. The multifaceted initiative encompasses several DFB projects promoting the interests of children and young people in Germany and will comprise several local schemes encouraging voluntary participation.

"I'm really pleased that the men's team have led by example and got involved with the DFB's CHILDREN'S DREAMS 2011 idea," said DFB President Dr. Theo Zwanziger. "The campaign will support several worthy causes for sick, disabled and disadvantaged children throughout Germany. The goal is to do what we can to make a difference where it really matters. I wholeheartedly support the idea both as President of the DFB and on a personal level."

The campaign will support several worthy causes for sick, disabled and disadvantaged children throughout Germany. The goal is to do what we can to make a difference where it really matters.
DFB President Dr. Theo Zwanziger

The funding for the CHILDREN'S DREAMS 2011 campaign is set to come from the men's national team, who have pulled a million euros of their own money together to fund the scheme which underlines the DFB's ongoing support of social causes. Official ambassadors include Olympic fencing champion Britta Heidemann and former national team goalkeeper Jens Lehmann.

"The CHILDREN'S DREAMS 2011 campaign will lend support to those who endeavour to make young Germans' lives that little bit easier," said Britta Heidemann. "I'm really enthusiastic about the project and very proud to be a part of it. Together with the men's national team, I hope to play some small role in helping children in Germany to fulfil their dreams."

An expert advisory team including personalities from the worlds of politics, business and sport will oversee the project's proposed strategy from year to year. In addition, members of the DFB's existing panel (including President of the FIFA Women's World Cup Germany 2011 Local Organising Committee (OC) Steffi Jones and DFB Vice President Karl Rothmund) will help to choose the worthiest recipients of the funding. So far, 68 projects and initiatives have been specially chosen for a one-off financial donation from over 600 applications in 2009.

"I really value the support of the men's team as it is a wonderful show of solidarity with the women, so I would personally like to thank them for that," said Steffi Jones. " CHILDREN'S DREAMS 2011 is a fitting title for a extraordinary project which will help many children and young people to realise their ambitions. I'm looking forward to some great moments and I'm sure we'll get the chance to meet some fantastic people."