On Tuesday 29 March, arguably the most important tool for gaining stadium access at the FIFA U-17 World Cup Mexico 2011 was unveiled: a commemorative ticket designed to symbolise the significance of the competition and its legacy for Mexico and the world.
The event took place one day prior to match tickets going on public sale, and taking part were Yon de Luisa, Managing Director of the Local Organising Committee (LOC); fellow LOC member Decio de Maria; Eduardo Coello, Director of VISA Mexico; and Jose Vantolra, part of Mexico’s squad at the 1970 FIFA World Cup™.
“This is a very special moment for us, because it opens the doors to begin generating a flow of people towards the various stadia,” said De Maria. “It’s a pleasure to be doing so alongside VISA, who are sponsors of FIFA and the (Mexican) national team.”
Turning to the subject of pricing, De Maria had this to say: “The pricing structure is totally accessible as far as ticket prices are concerned. This isn’t a World Cup where we’re looking to make money from tickets. The idea is to unearth new stars of the international football scene, which is why we want to keep the doors open wide to enable as many people as possible to enjoy an event like this.”
Next up was De Luisa, who spoke specifically about ticket design and the dates tickets will be on sale. “The design we’re unveiling is unique, not only in structure but in security terms too. And we say it’s unique because it’ll be used for all the host venues. It’s important that the public know from this moment on what kind of ticket they’ll be using to access the stadia,” said the LOC Managing Director.
“Ticket sales will be carried out in two stages. First will be groups and series of tickets, which we will get underway on Wednesday 30 March starting with Morelia, where the opening ceremony will be held,” continued De Luisa. “The rest, on sale as of 8 April, will be sold in different ways. Between 18 and 23 May there’ll be a special sale of individual tickets exclusively for VISA members, with these tickets going on sale to the general public from 24 May.”
After confirming that there will be a total of 1.2 million seats available, De Luisa made a point of emphasizing the diverse nature of the available sales channels. “We’re trying to make it easy to buy tickets. That’s why tickets will be available for purchase by phone and by internet via the FIFA webpage, and also via the Trophy Tour, which will stop in Morelia this weekend (2-3 April) and where tickets will be available for purchase. Tickets will also be available from stadium ticket offices. Group sales can be made at the local branches of the Local Organising Committee.”
Finally, in a fitting way of drawing the ceremony to a close, Vantolra and the officials present carried out the symbolic first purchase of a ticket for the FIFA U-17 World Cup Mexico 2011.
For more details on ticket sales, please click on the link on the right-hand side.