A competition like the FIFA Interactive World Cup would be almost impossible without the support of official partners like Kia Motors, who were responsible for the transportation of players and officials at the FIFA Interactive World Cup 2011 Grand Final in Los Angeles.
Just like at the 2010 FIFA World Cup™ in South Africa, Kia Motors made sure the finalists moved from one destination to the next comfortably and safely, working hard behind the scenes to ensure the entire event ran as smoothly as possible. Adam Perlow, Director of Sales at Kia Motors America, was present at the handover of the limousines and was enthusiastic about the concept of the tournament, as well as the gamers' impressive console skills.
Ralph Straus, FIFA's Head of Strategy & Brand Management, took the opportunity to thank Kia Motors for their continued support: "At an event like the FIFA Interactive World Cup it's important to have someone you can rely on in hectic situations. We've found the best possible partner in Kia Motors and we look forward to continuing our successful cooperation in the future."