Abu Dhabi: the footballing city

Abu Dhabi will be transformed into a football fan’s haven in the coming weeks as the UAE capital prepares to welcome back the FIFA Club World Cup UAE 2010 this December.

A host of exciting community entertainment programmes will be unleashed across Abu Dhabi and the UAE ahead of the tournament starting on 8 December.

Tickets for the showpiece tournament are on sale with local organisers encouraging football fans to buy tickets early for the opportunity to see some of the biggest names in football in action here in the UAE.

HE Mohammad Khalfan Al Rumaithi, President of the UAE’s Football Association, said while the main attraction will be the football stars and the action on the pitch, there will also be an exciting entertainment programme planned for fans and the entire community to enjoy.

“The FIFA Club World Cup UAE 2010 is more than just football, it’s about engaging the fans and the whole community,” he said.  “Fans can enjoy the different activities taking place across the UAE and shift to total football mode ahead of kick off in December.”

Kicking off the pre-tournament entertainment extravaganza recently was the “Football Heads” - the life-size characters dressed in the iconic colours of the seven competing teams will travel around the UAE visiting public hotspots and creating excitement throughout the UAE in the run up to the tournament whilst giving out spot prizes.  Their aim is to bring a sense of fun and intrigue to the tournament and the competing teams alike.  The Football Heads dance routines and warm-up exercises performed at each location will excite fans and ultimately give them a taste of the fun that will be experienced at the tournament itself.

To coincide with the Football Heads launch, TOYOTA Yaris  and Prado team cars have also been produced with each vehicle branded like the team jerseys and will include the team logo, the official emblem and ticketing details. Once the final two teams from Asia and Africa have qualified TOYOTA will produce cars with their team colours and details.

In addition to the Football Heads, the Football Village brought to you by Mubadala, which will be conveniently located at the East Plaza, Abu Dhabi Corniche, will aim to attract football fans of all ages and anyone interested in having a little fun. The  Football Village  will run from 25th November through to the 4th December.

Some of the exciting activities will include Match in the Sky - a team of acrobats playing a game of football on a vertical pitch in the sky - a range of football-themed games and competitions and many more things to do for the entire family.

The Football Village and Fan Zone experience will continue at the host venues, Zayed Sports City and Mohammed bin Zayed Stadium, during the tournament itself with ticket-holders provided a whole range of fun activities to choose from during match days.

The stand at Marina Mall Abu Dhabi will also offer fans various entertainment activities including two types of new virtual technology. A ‘Pass and Move’ re-bound football game, weekend entertainment for all ages to enjoy, ticket sales and a chance to win some exciting prizes.