FIFA will once again lend its support to Earth Hour, the rapidly growing annual event aimed at raising awareness of climate change and protecting the planet.
Earth Hour 2013 will take place this Saturday, 23 March, between 20.30 and 21.30 regardless of the location across the globe. It is based around the simple principle of saving energy by cutting all electricity devices for one hour.
Born out of an idea that people could be mobilized to take action on climate change, Earth Hour began in Sydney, Australia in 2007 before quickly becoming a major global event. It now reaches millions of people across some 7,000 cities and towns across 152 countries and territories, who participate simply by turning off electrical devices for an hour as a gesture of concern for the environment.
The campaign has been so successful that it is now considered to be the single, largest, symbolic mass participation event in the world. Evidence, if any were needed, of the huge groundswell of support for environmental care.
Numerous activities around Earth Hour 2013 have been established in all corners of the globe such as the Earth Hour City Challenge as major cities display their intent to build a sustainable future.
Lights out in Zurich
FIFA will participate in Earth Hour for the third successive year, an event which supports the Football for Hope campaign.
With a Day of Action for its employees and an invitation to all 208 member organizations and over 60 Football for Hope supported organisations participate in the campaign, the commitment of FIFA goes far beyond switching off all lights at the Home of FIFA in Zurich.
"Environmental protection is important for FIFA and for the FIFA World Cup™," said Federico Addiecchi, Head of Corporate Social Responsibility at FIFA. "The global campaign by WWF is raising awareness and helping protect the environment globally. For FIFA, taking part is an important opportunity to engage with its staff and partners on the common goal of preserving our environment."
FIFA encourages all football supporters to participate in Earth Hour 2013, not only as a way of saving power but also to symbolise the importance of caring for our planet.