FIFA President Joseph S. Blatter is urging footballers around the world to show "More fair play, please!" He is using this weekend's FIFA World Cup™ qualifying matches and the official FIFA Fair Play Days from 5 to 9 September to send out a strong message calling for fair play on and off the pitch. "Fair play should come before anything else in football."

Joseph S. Blatter has always been resolute in his support for FIFA's "My Game is Fair Play" campaign, pointing towards the vital role of fair play in football and the need to increase fair play in sport, especially among children and young people.

"Through football, we protect and communicate the strong basic values that children and young people need, such as solidarity, tolerance, respect and discipline. Football is a school of life," said Blatter. "It teaches us how to win as a team, but also how to lose as a team."

The fair play principles of world football's governing body will be the focus of attention once again this weekend, with points up for grabs in dozens of stadiums around the world in the race to qualify for the 2010 FIFA World Cup™ in South Africa. "I expect players, officials and fans to set a perfect example of fair play," emphasised Blatter.

He added that it was even more important in vital matches such as these to uphold the values of fair play. "These qualifying matches must epitomise fair play," underlined the FIFA President. They should encapsulate the sporting, moral and ethical principles for which FIFA has always stood and leave a lasting impression.