Showcasing Development through Football

During the final week of the 2010 FIFA World Cup™, 32 teams from across the globe will converge on Alexandra in Johannesburg for a very different festival of football. For the first time ever, the "social dimension" of the game will be integrated into an official event of the FIFA World Cup™.

The Football for Hope Festival 2010 will showcase and promote best practise in the field of Social Development through Football. The teams, made up of boys and girls aged between 15 and 18, will represent local organisations that use football for positive social change in the areas of Health Promotion, Peace Building, Children's Rights & Education, Anti-Discrimination & Social Integration and the Environment.

Participants will be selected in recognition of their personal commitment to the work of their home organisations. These organisations are implementing partners in the Football for Hope Movement, the key element of the strategic alliance between FIFA and streetfootballworld.

A Festival of Football

The Festival 2010 will demonstrate the power of the game, on and off the pitch. From 3-10 July 2010 in Alexandra will be host of the Football for Hope Festival. The participating mixed-gender teams will demonstrate their silky skills in a fast-paced, high-intensity tournament to decide the 2nd Street Football World Champion. A street football stadium will be constructed in the heart of Alexandra, providing spectators an up-close view of the five-a-side action. And there won't be a referee in sight - fair play rules mean that any disagreements between the teams are resolved through dialogue.

The Festival 2010 will encourage exchange and intercultural dialogue between participating delegations as well as with local grassroots organisations. South Africa will be represented by two delegations, including a host team from Alexandra. The cultural diversity of the participating teams will be celebrated throughout the week of Festival 2010, with photos, films and live performances portraying the world of football culture.

The event builds on the success of the streetfootballworld festival 06, held in Berlin during the 2006 FIFA World Cup, when 24 teams came together for the first Street Football World Championship. Following a week of football festivities, the Mathare Youth Sports Association (MYSA) from Kenya were crowned champions. In 2010, MYSA will be back to defend their title and celebrate the power of the game to inspire social change.

The Road to Alexandra

In order to facilitate the active participation of local communities in South Africa, the Festival build-up will start in 2008 with the first South African Football for Hope Festival. In 2009, the all-African Festival will take place, involving Football for Hope partner organisations from across the continent.

Just prior to the Festival, from 28 June to 2 July 2010, some delegations will participate in four Pre-Festivals across South Africa. These encounters will be staged by local Football for Hope Implementing Partners operating in disadvantaged communities in the provinces of Western Cape, Eastern Cape, Kwa-Zulu Natal and Northern Province/Freestate.

The Festival 2010 will represent the culmination of the 2010 FIFA World Cup Official Campaign (link to Official Campaign article), providing an ideal platform to present the campaign's achievements to the world.

Leaving a Legacy

The impact of the Festival 2010 will go far beyond the final week of the FIFA World Cup. In Alexandra, the Festival 2010 site will evolve into a Football for Hope Centre, providing the infrastructural basis for the sustainable work of a local organisation. The organisation will continue the use of football as a tool for social development for the long-term benefit of the local community. One year after the Festival 2010, a follow-up Football for Hope Festival will be organised in South Africa, maintaining the momentum created by the FIFA World Cup on the continent.

Around the world, young footballers are contributing to an environment of positive social change in their communities. In early July 2010, when all eyes turn to Johannesburg for the FIFA World Cup™ Final, the Football for Hope Festival 2010 will celebrate their love of the game and their commitment to social change and development through football. We hope to see you there!

Football for Hope: a Movement!

The Football for Hope Movement is the key element of the strategic alliance between FIFA and streetfootballworld, created to enhance dialogue and collaboration between football associations, committed clubs and players, professional leagues and involved commercial partners as well as local organisations advancing social development.

The Movement, led by FIFA in its capacity as world football's governing body and streetfootballworld ( as the driving force behind a global network of organisations that use the potential of football to promote and facilitate social development, aims to utilise the role of football in the society in order to contribute to the achievement of the UN Millennium Development Goals.