FIFA has decided to commemorate its seventh World Fair Play Day on 27 and 28 September 2003 to coincide with the FIFA Women’s World Cup USA 2003.
Ten years since it was first launched in 1993, the fair play logo has evolved to incorporate a slogan giving it even more impact: “My Game is Fair Play”. This evolution is not mere words but represents FIFA’s renewed commitment towards fair play and a greater sense of responsibility towards the pressing social causes of modern times.
FIFA’s fair play campaign involves much more than simply promoting fair play on the pitch during a competition. In addition to its numerous activities designed to improve the sporting environment for everyone involved in football, FIFA is committed to encouraging fair play in society as well, leading by example and showing fairness, impartiality and solidarity among all groups across the board.
“As world football’s supreme body, FIFA is responding openly to its social duty as an organisation of international status and renown. It also acknowledges the prominent role of sport, and especially football, as a vehicle for delivering clear and firm messages to eradicate the huge blights undermining society around the world.” This quotation from FIFA President Joseph S. Blatter unequivocally illustrates FIFA’s commitment to fair play as a far-reaching concept for demonstrating social responsibility.
Both on 27 and 28 September, FIFA member associations will launch national Fair Play campaigns in their countries. In addition, teams’ captains will deliver a joint message in favour of fair play to on-site and TV spectators, immediately prior to the kick-off of their respective matches on both days.
The new image of FIFA’s Fair Play campaign will be seen on boards placed around the pitch during the matches in the FIFA Women’s World Cup. Furthermore, video clips of examples of sporting spirit will be projected onto the giant screen in the stadiums and will be included in the international television signal before the kick-off to each game.
FIFA’s usual Fair Play Contest will take place and be conducted by FIFA’s Technical Study Group. Teams’ behaviour during the competition will be judged to determine the winning team, which will be awarded the FIFA Fair Play Trophy, medals, and diploma, as well as a USD 10,000 check for the purchase of adidas technical equipment for their youth teams.