As we begin 2014, the year when Brazil will play host to the FIFA World Cup that is already captivating football fans worldwide, FIFA.com casts another glance towards Sugarloaf Mountain and Brazil 2014's Official Mascot, Fuleco.

This year’s Official Mascot, Fuleco, is already instantly recognisable to any football follower, but how was he created? Why is he an armadillo, of all animals? And what does the name Fuleco actually mean?

The Video of the Week answers all these questions, and gives you a chance to get to know the friendly Fuleco, who will be an ever-present figurehead of the tournament over the next seven months.