In the one year since debuting on 21 March 2012, FIFA on YouTube has established itself as an exciting and emerging presence on the Internet’s most popular video site.
Blending archive content with never-before-seen releases and live broadcasts, FIFA on YouTube has amassed over 15 million views in the last year from approximately 10 million unique visitors.
FIFA on YouTube also serves as the central video platform for FIFA.com as well as a distribution tool for the wider FIFA Family through embedding.
With over 700 videos released – many, including past match highlights of FIFA tournaments and player profiles from South Africa 2010, produced specifically for the channel – there has been enormous engagement with users. Almost 400,000 people have subscribed to the channel in order to receive daily updates on what’s being added to the site.
Highlights of the Puskas Award nominees and coverage of the Ballon d’Or were the year’s standout successes, but the wide-range of offerings – from development and medical health clips and FIFA Futbol Mundial segments to FIWC tutorials and full-length FIFA TV documentaries – has helped FIFA reach viewers around the globe.
Miroslav Stoch’s Puskas Award winning goal, Falcao’s dazzling Brazilian Futsal skills, and a behind-the-scenes look at the 2010 FIFA World Cup™ Final in Johannesburg are amongst the top ten most viewed videos, which you can find here .
There is also a dedicated section for all video content related to the forthcoming 2014 FIFA World Cup Brazil™ which can be found here.