Lionel Messi has been named by the Municipal Government of Buenos Aires as the ambassador of the 2018 Youth Olympic Games, which will be held in the Argentinian capital.
Speaking after the announcement, Mauricio Macri, the head of the government, said he was delighted to have the support of the Barcelona star: “It is an honour for us, the people of Buenos Aires, to have Messi on our team and for him to help us preach the values of sport and social development to young people. He is an idol the world over, an example for people to follow and the perfect professional. He is a wonderful role model that youngsters can look up to and take inspiration from.”
The agreement reached with the player, who will now be the face of the 2018 Youth Olympic Games, form part of a wider partnership agreement that the Municipal Government of Buenos Aires has signed with the Leo Messi Foundation. The entire financial contribution made by the municipal authorities to the Foundation will go towards social initiatives promoting the development of local communities and encouraging children and teenagers to play sport.