FIFA has today launched three new Facebook pages, expanding the organisation’s social media presence to provide football fans with further opportunities to interact with each other, and FIFA, wherever they are in the world.
Today’s new Facebook pages are:
1. 2014 FIFA World Cup Brazil™ – covering all the build-up to, and action during, the 2014 FIFA World Cup
2. FIFA World Cup – charting the history of the competition from 1930 to 2010, showcasing FIFA’s deep multimedia archive and enabling fans to share their special World Cup memories
3. FIFA – focusing on the whole of FIFA’s work around the globe, from football development, Football for Health and corporate social responsibility projects to behind-the-scenes images, videos, and fan engagement opportunities at events such as the FIFA Ballon D’Or.
“Since FIFA took its first social media steps on Twitter in the build-up to the 2010 FIFA World Cup, more than 4.5 million football fans have been actively engaging with us in six different languages, primarily @fifacom and @fifaworldcup. As a governing body, this is something we’re very proud of,” said FIFA Director of Communications and Public Affairs, Walter De Gregorio.
“We’re really excited to launch these three new pages today. With the FIFA on YouTube channel too, FIFA is increasing its presence across different social platforms for football fans, and over the coming months we will announce further plans, including the launch of our first FIFA app at the Final Draw for the World Cup in December.”
During June and the FIFA Confederations Cup, 30m users in 30 days visited FIFA.com, and the first competition-specific Facebook page, as well as the page for the official FIFA World Cup mascot, Fuleco, were launched.
Pages for the FIFA U-17 World Cup and the FIFA Beach Soccer World Cup are also now live, and further Facebook pages will be launched in the coming months for the FIFA Club World Cup as well as for FIFA’s three women’s competitions in 2014 and 2015.