Mention the UAE to most people and they will immediately think of the rapid expansion seen in the major centres such as Abu Dhabi and, of course, Dubai.
One of the companies behind the massive changes that the region has undergone is Emaar, a National Supporter of the FIFA U-17 World Cup UAE 2013.
Emaar has been shaping landscapes and lives in the Emirates since the company's inception in 1997 and was the driving force behind globally significant projects such as Downtown Dubai, the 500-acre mega-project that is the home of the Burj Khalifa – the world's tallest building which features the world's first Armani Hotel Dubai and the world's highest restaurant, At.mosphere; The Dubai Mall – the world's largest shopping and entertainment destination; and The Dubai Fountain, the world's largest choreographed fountain.
Emaar has also extended its expertise internationally and, today, has a significant presence in several key global markets including Saudi Arabia, Syria, Jordan, Lebanon, Egypt, Morocco, India, Pakistan, Turkey, USA and Canada.
Support for the FIFA U-17 World Cup UAE 2013 is a natural progression for an organisation that has recently announced a major sponsorship deal with Formula One team Lotus. The company has previously sponsored the Dubai World Cup, (the world's richest horse race) and the Dubai Desert Classic golf tournament. Emaar also sponsored the one-off Indian Masters golf tournament in New Delhi in 2008.