A multi-platform approach to meeting the insatiable demand for the latest news.
When it comes to staying up-to-date with their favourite teams and players, football fans have never had it so good – especially for the events that focus on younger talent.
Digital media in particular has made identifying and following superstars of the future so much easier.
Thanks to the work of professional online journalists and a plethora of enthusiastic amateur bloggers, fans have seldom been better informed or supplied with facts, and that was certainly the case in the UAE.
Entering “FIFA U-17 World Cup Blog” in a popular search engine, for instance, will ping back more than a million results, demonstrating a seemingly insatiable appetite for the world's favourite game.