A CRUCIAL CONTRIBUTION
The Middle East remains an important territory for Coca-Cola, and the iconic brand was much in evidence throughout the tournament.
Despite being incredibly busy with the start of a FIFA World Cup Trophy Tour that will eventually take in 90 countries over 221 days, Coca-Cola still found time to fulfill its essential role as a key FIFA Partner in what was a highly successful FIFA U-17 World Cup UAE 2013.
The Middle East remains an important territory for Coca-Cola, and the public's demand for the iconic brand's full range of soft drinks was surpassed only by the players' essential need to remain fully hydrated in sometimes challenging conditions.
Fortunately, thanks to Coca-Cola's generosity in ensuring its Powerade sports drinks were readily available, every player, coaching staff member and match official was able to take on crucial fluids as required.