Social Responsibility

POSITIVE IMPACT

FIFA takes its social responsibility very seriously and works hard to make a positive impact on society and the environment.

As guardians of the world's favourite game, we believe we have a duty to ensure that everyone involved with a FIFA event maximises the positive and minimises the negative impact that FIFA activities might have on society and the environment – both at a local and a global level.

Since the founding of our Corporate Social Responsibility Department in 2005, we have worked together with internal and external stakeholders on a range of significant initiatives, programmes and campaigns, such as My Game is Fair Play, Say No to Racism, 20 Centres for 2010, Football for the Planet and Football for Hope. 

Sustainability at FIFA Competitions

The FIFA Confederations Cup Brazil 2013 was one of the biggest single-event sporting competitions in the world and took place in the Host Country of the 2014 FIFA World Cup Brazil™. The impact on society and the environment is indisputable and staging such world-class events requires careful consideration to ensure a balanced approach and a sustainable outcome.

Leading officials highlighted the issue's importance at a press conference at Rio de Janeiro's Maracana Stadium on 18 June 2013 during the FIFA Confederations Cup 2013.

“We have made great progress since the founding of the CSR Department in 2005 and through our experience at the FIFA World Cups in 2006 and 2010. We have been able to continuously expand FIFA's social and environmental activities. For 2014, we are very glad to be working closely with the LOC and the Government on the first comprehensive sustainability strategy for a FIFA World Cup,” explained Federico Addiechi, Head of FIFA Corporate Social Responsibility.

Local Organising Committee CEO Ricardo Trade also stressed the extent of the efforts being made.

“Sustainability is an important issue, and that includes inside the stadiums. We have specially trained volunteers who are responsible for waste separation and they are kept very busy!”

In the run-up to FIFA's flagship tournament next year, action has been taken on the topics of ecological construction, waste management, volunteer training, community support, climate change, basic and further education, and reporting.

 

We have made great progress since the founding of the CSR Department

Federico Addiechi,

Head of FIFA Corporate Social Responsibility

Football for the Planet

As part of our commitment to sustainability, Football for the Planet is FIFA's official environmental programme and is the continuation of the environmental programmes that have been developed for FIFA competitions since the 2006 FIFA World Cup Germany™. For the FIFA Confederations Cup Brazil 2013, and in an effort to minimise the negative impacts on the environment, a specific waste management programme was implemented by FIFA, the LOC and Coca-Cola, with the help of Fuleco, to reduce the amount of waste produced and ensure appropriate disposal of the waste.

 
  • 250 programmes

    worldwide have benefitted from Football for Hope

Football for Hope supported programme run by the organisation Instituto de Companheiros das Américas in Rio de Janeiro (December 2012).

Football for Hope

Football has become a vital instrument for hundreds of social development programmes run by non-governmental and community-based organisations around the world. The support provided by FIFA through Football for Hope has already benefited more than 250 programmes in over 60 countries on all continents. HIV/AIDS education, conflict resolution, gender equality, social integration of people with intellectual disabilities, capacity building, work training, peace building, youth leadership and life skills are just some of the objectives pursued.

In 2013, Football for Hope is supporting five programmes in as many cities in Brazil.

Football for Hope supports programmes that are run by legally registered entities with non-governmental status (e.g. NGO, CBO, charity) and which are politically and religiously independent and not for profit. They are non-discriminatory in all forms (e.g. social, ethnic, racial, religious, gender-based) and use football to address social issues and promote social development. Football for Hope projects are on-going, target children and young people, must be financially sustainable and must have a long-term approach.

At the FIFA Confederations Cup Brazil 2013, FIFA, the LOC and the city of Belo Horizonte hosted the second Football for Hope Forum. The event brought together over 200 leaders and activists in the football for development movement, representing organisations and projects from over 50 different nations, to network, learn and, above all, be inspired by each other's ideas.

The presentations and workshops covered an extraordinary range of topics: from promoting gender equality to how to develop a communications strategy. There was even some football as the participants were lucky enough to see Brazil win their semi-final of the FIFA Confederations Cup against Uruguay and sneak away to a city park and play five-a-side with local kids.

United we stand

Everyone involved with FIFA is working tirelessly to stamp out all forms of discrimination on and off the field.

Anti-Discrimination Day 2013

The 12th FIFA Anti-Discrimination Days took place on 26 and 27 June at the two semi-final matches of the FIFA Confederations Cup Brazil 2013 in Belo Horizonte and Fortaleza. As in past years, the activities included a special pre-match protocol involving both teams on the pitch, during which team captains read out a declaration against discrimination. The two teams and the match officials then came together in the middle of the pitch to display a banner condemning discrimination in the name of football. With these activities, FIFA aims to attract the attention of the spectators in the stadium and the television viewers to raise awareness on issues of discrimination in football and society.

Football for Health

The main objectives of the FIFA Medical Assessment and Research Centre (F-MARC) are to protect players' health, ensure the respect of the FIFA Anti-Doping Regulations and use the potential of the game to improve public health.

During pre-competition medical assessment and medical services at competitions, FIFA engages with all participating teams to ensure that players are not subject to any avoidable medical risks. 

F-MARC has developed a standardised pre-competition medical assessment (PCMA), which is mandatory prior to all competitions. FIFA also issues detailed requirements, including staff and infrastructure, for the provision of medical services to the participating teams and delegations. 

Furthermore, the medical teams on the touchline must be fully trained in emergency medicine and be equipped with an automated external defibrillator (AED). FIFA provides each member association with one AED together with an educational package.

In order to minimise any further potential risks, FIFA has issued several recommendations with regard to environmental factors such as heat, and, in collaboration with other international federations, FIFA has also developed a touchline assessment for players with head injuries to identify potential concussions.

Fight against doping 

In a significant move in the continued battle to eradicate those who seek to gain an advantage through doping, FIFA adopted the so-called “biological passport” profiling at the FIFA Confederations Cup Brazil 2013 and the procedure will again form part of our wide-ranging anti-doping strategy when we return for the 2014 FIFA World Cup Brazil™.

More doping controls are carried out in football than in any other sport. In 2011, more than 28,000 doping controls were performed worldwide. Controls performed on behalf of FIFA are analysed using state-of-the-art methods in WADA-accredited laboratories.

The FIFA 11+

The FIFA 11+ injury prevention programme is a simple, time-efficient warm-up programme for players. Scientific evidence has shown that overall injuries decreased by a third and serious injuries by half in teams using the FIFA 11+.

The FIFA 11 for Health

FIFA's 11 for Health Programme is a series of football-based sessions aimed at encouraging physical activity while educating children about healthy behaviour. Consisting of 11 simple messages to reduce communicable and non-communicable diseases, all supported by prominent footballers working as one team. The programme, which started in Africa in 2009, is now spreading its positive message around the globe and a pilot project was launched in Brazil in 2013.

  • 28,000

    doping controls were performed worldwide in 2011