Retail and Merchandising
RETAIL & MERCHANDISING
For the very first time FIFA took its retail and merchandising programme in-house for the FIFA Confederations Cup Brazil 2013 and, in May 2012, appointed Globo Marcas to act as the Master Licensee for hosts Brazil.
Around 80 international licensees have been appointed to bring a specific and special range of products to market for both the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™ - and the move immediately proved a significant success.
In Brazil, some 65 licensees have been appointed with 40 of those charged with producing a specific range of product concepts such as apparel, headwear, footwear, plush accessories, fan items, balls, stationery and homeware – in total some 1,500 product designs have been made available for the FIFA Confederations Cup including also a small selection of products of the FIFA World Cup™.
Merchandising for the FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™ is available through various distribution channels like the official FIFA Online Shop, as well as Official Fan Shops including kiosks, airport shops, on-site shops and a host of other sales points throughout Brazil.