Ticketing and Hospitality

a premium experience

Hospitality at the FIFA Confederations Cup was a huge success.

An indication of the massive scale of the programme that can be expected when we all return to Brazil for the 2014 FIFA World Cup™.

In total, almost 40,000 guests enjoyed hospitality services at all six tournament venues, generating record revenue of USD 30 million.

All FIFA Partners made use of their complimentary private suites, while Commercial Affiliates Hyundai-Kia, Sony Apex, Castrol and Liberty Seguros activated the Affiliates' Club facilities. Itaú and Visa, meanwhile, purchased commercial hospitality packages. 

 
  • 40,000 guests

    enjoyed hospitality services at the FIFA Confederations Cup Brazil 2013

White or Red

More than 16,000 bottles of wine were consumed throughout the tournament.

The large numbers of guests required the services of 15 local catering companies and an accredited service staff numbering 9,000 – a small army!

Guests consumed some 46 tons of gourmet food and washed it all down with 16,000 bottles of wine, 57,000 cans of Budweiser and Brahma beer, and 180,000 Coca-Cola soft drinks.

For the first time at a FIFA tournament, Taittinger champagne was served as the Official Champagne and customers responded enthusiastically by consuming 6,000 bottles of the famous wine.

Bubbly

Taittinger Champagne was the first Official Champagne served at a FIFA event. 

Record Ticket Sales

With more than 800,000 tickets allocated, which corresponds to nearly 90% of the total purchasable inventory, Brazil staged the most successful Confederations Cup FIFA held so far. 

The popularity of the tournament was also reflected by the high number of tickets requested during the VISA pre-sale period, during which over 130,000 tickets were sold to VISA cardholders prior to the Final Draw, a great achievement. 

The extraordinary general sales results were evident across all stadia through the outstanding atmosphere Brazilian fans created. An average of over 50,000 fans attended each of the 16 matches which showed the overall football enthusiasm and the anticipation for 2014 FIFA World Cup Brazil™.

  • 800,000 tickets

    were allocated – 90% of the inventory

Tickets for All

In contrast to the 2010 FIFA World Cup South Africa™ FIFA offered a 50% discount on Category 4 ticket prices for students, Bolsa Familia and elderly people (for Brazilians only). Elderly people were also entitled to a 50% discount on Category 1 - 3 tickets. 

In addition, as part of the government's legacy, they emphasised and supported online ticket purchase with the aim of increasing internet use within all social classes in Brazil.

It is worth mentioning the remarkable Last Minute Sales Phase result where 147,702 tickets were sold during the month of June. Of these, some 80% were purchased online, a success for the government's initiative and legacy.

Finally, Commercial Affiliates and Licensees confirmed the take-up of more than 55.000 regular match tickets.