Engaging the Community
A HUMBLING RESPONSE
As an exercise in mobilizing people, a FIFA tournament is living proof that many hands make light work.
At the FIFA Confederations Cup Brazil 2013, both the Volunteer Programme and the FIFA Youth Programme proved extraordinarily successful. Literally thousands and thousands of men, women, boys and girls made themselves available to help where they could in return for a chance to be at the heart of a huge sporting event.
It's become a cliché to say “we couldn't do it without you” but, in the case of our Volunteer and FIFA Youth Programme, it's absolutely the truth and it was humbling to see so many people respond to the call.