Digital Media

A DIGITAL SUCCESS

FIFA.com was the go-to website of choice for fans the world over looking to keep in touch with the FIFA Confederations Cup Brazil 2013.

The site, which also featured a new round-the-clock live blog available in six languages, attracted an incredible 30 million visitors in 30 days.

The tournament webpage experienced huge growth and had received 66% more interest compared to the FIFA Confederations Cup South Africa 2009, with 433 million page views on FIFA.com.

FIFA also launched Facebook pages for the FIFA Confederations Cup and for Fuleco, the Official Mascot of the 2014 FIFA World Cup™, which attracted more than 340,000 “likes” by the time we went to press. An official Facebook page for the 2014 FIFA World Cup Brazil™ is coming soon. 

On Twitter, meanwhile, more than 6 million people now follow FIFA accounts such as @fifacom and @fifaworldcup, which are also available in six languages. 

  • 30 million

    visitors to FIFA.com in 30 days

 

Social Media Insights

With 270 million posts and 4.1 trillion impressions across 153 countries, the FIFA Confederations Cup Brazil 2013 generated a huge amount of online chatter all over the world. These are some of the key findings from FIFA's social media tracking of the event. 

Eventual winners Brazil helped ensure the host country was the most engaged market, with nearly double the amount of engagement compared with second-placed USA. Given that the US didn't have a team in the competition, it was illuminating to see them a clear second on that particular table.

As the excitement surrounding the on-field action began to intensify, online 'chatter' related to the tournament progressed steadily. The number of posts, for instance, increased greatly at each stage of the tournament. The group stages provided an average of 2,312,000 posts per match day, the semi-finals averaged 2,658,000 and then the final day produced 5,519,000.

A Lot to Like

Official Mascot 'Fuleco' had his own Facebook page at the FIFA Confederation Cup Brazil 2013.