A DIGITAL SUCCESS
FIFA.com was the go-to website of choice for fans the world over looking to keep in touch with the FIFA Confederations Cup Brazil 2013.
The site, which also featured a new round-the-clock live blog available in six languages, attracted an incredible 30 million visitors in 30 days.
The tournament webpage experienced huge growth and had received 66% more interest compared to the FIFA Confederations Cup South Africa 2009, with 433 million page views on FIFA.com.
FIFA also launched Facebook pages for the FIFA Confederations Cup and for Fuleco, the Official Mascot of the 2014 FIFA World Cup™, which attracted more than 340,000 “likes” by the time we went to press. An official Facebook page for the 2014 FIFA World Cup Brazil™ is coming soon.
On Twitter, meanwhile, more than 6 million people now follow FIFA accounts such as @fifacom and @fifaworldcup, which are also available in six languages.