A UNIQUE EXPERIENCE
Liberty Seguros was at the heart of every aspect of the FIFA Confederations Cup Brazil 2013.
Liberty Seguros, a Liberty Mutual Group company, one of the world's largest insurance conglomerates was announced as a National Supporter of the 2014 FIFA World Cup™ back in May 2011, played a comprehensive role at the FIFA Confederations Cup Brazil 2013.
With interactive activities and exclusive areas for customers within the arenas, urban furniture, and hospitality packages to clients, associates and brokers, Liberty Seguros was at the heart of every aspect of the FIFA Confederations Cup Brazil 2013.
The first contact football fans with the Liberty Seguros brand happened right upon their arrival at the host cities. At the airports in Belo Horizonte, Salvador and Brasília, some scale models of cars, houses and companies circulated on the baggage carousels. Each object was related to one of the company's insurance products: automobile, life, home and large-, medium- and small-sized companies.