A PASSION FOR SPORT
Centauro is the largest chain of sporting goods retailers in Latin America with strong roots in sports sponsorship.
Brazilian sports retailer Centauro became the sixth and final National Supporter for the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil™ back in May.
Centauro, part of the SBF Group, is the largest multi-channel chain of sporting goods retailers in Latin America with over 230 stores in more than 23 Brazilian states. The company also has strong roots in sports sponsorship highlighted by high-profile sponsorship agreements with properties such as the Copa do Brasil and the Brazilian Serie B.
As a National Supporter, Centauro will activate marketing rights within Brazil in order to promote its brand in association with both the 2014 FIFA World Cup™ and the FIFA Confederations Cup Brazil 2013. The company enjoyed a prominent showing at the recent tournament, with LED Board advertising and Official Programme presence complimented by a variety of branding opportunities for both Centauro and its web offering, Centauro.com.br.
The FIFA Confederations Cup Brazil 2013 and the 2014 FIFA World Cup Brazil™ represent a perfect fit for Centauro and, according to SBF Group CEO Sebastião Bomfim Filho, is a huge opportunity for the company.
He said: “Centauro understands the passion of Brazilians for football, and the FIFA World Cup™ sponsorship is a huge opportunity to be side-by-side with these fans. We want to be associated with this emotion and play an important role in promoting the FIFA World Cup™ and FIFA Confederations Cup to our country.”